Bringing Fashion To The Street
The outlet draws inspiration from the cityscape, with architetural-inspired forms fill the space, street accents like floor design and signage design reflect the urbanite of young and fresh clientele. The primary double volume entrance is marked with the iconic UBAY logo, while the check out counter creates an impact zone in neon yellow. The LED -lit light box transmits facades of buildings brings to life the buzz of the outdoor city life. Displays of raw cases and fittings holds rugged jeans, while merchandisers hang from building like frames. In the back of the store is enclosed with fitting rooms that is designed like a public washroom.