Digi Store Express
The concept of modularity cannot be more appropirate with a more informal approach to service providers and mobile retailing.
The retail fixtures are require to change to suit the market’s strategy, and can result in major waste of resources. To increase the lifespan of the fixtures, aluminium and metal are predominately used with perforated walls to hook on supplies and communication materials.
The new layout and modularity also challenges how customer interact with the service personal and this has been made more efficiently by clearing more floor space for easy browsing and creating a central discussion area.