The truth is out
Averine was one of many local natural cosmetics brands. It aimed to become unique and desired internationally. The audience we targeted were complex and appreciated truth and authenticity, and do not compromise on quality. In order to achieve appreciation, we brought out the benefits of the products to be ‘in your face”. The new brand called for a bold new language and to provide a platform for its unique tone of voice. Unfortunately the renewed brand never reached the market place, but we would still like to share this with you.